Wednesday, 9 December 2009

Woorkup.com covers How To Write News for your Website. It’s another great read for those who need a primer in creating web content. The bit on Content is excellent:

Don’t waffle. Explain everything without using any more words than necessary. Fill the first paragraph with a succinct summary of the whole article, then expand on it further down the page. Make your news accurate and easy to understand. Journalists will avoid stories that are overcomplicated or will cut out technical jargon. Their aim will be to encourage readers to read all the article. That should be your aim too. Always give a link to a contact, contact page or phone number.