Writing for the web
Carsonified covers 10 Things to Consider When Writing For the Web. It’s a great overview for anyone who considers their web content. My favorite tip is this:
Avoid the use of ALL UPPER CASE in your copy as it takes 57% longer to read. Also avoid starting every word with a capital letter in your headings.
And though they cover “The Right Length,” they only mention sentences. One of the most important things is to keep your actual content short. No one goes to your website to read long pages of content. Be brief and to the point.
