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	<title>Orange County Web Design - GoldenComm Blog</title>
	<link>http://blog.goldencomm.com</link>
	<description>the weblog of Golden Communications - Orange County Strategic Web Design</description>
	<lastBuildDate>Wed, 10 Mar 2010 22:53:31 +0000</lastBuildDate>
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		<title>AAA Gold Exchange:  Now There&#8217;s a Businessman!</title>
		<description><![CDATA[There&#8217;s nothing I like better than when a client teaches me a thing or two about doing business. Imagine how much I loved learning from my new client and friend Parviz Firouzgar at the AAA Gold Exchange one rainy Friday evening&#8230;
Parviz called late on Friday, seeking a new company to host his website www.aaagoldexchange.com. When [...]]]></description>
		<link>http://blog.goldencomm.com/client-stories/aaa-gold-exchange-now-theres-a-businessman/</link>
			</item>
	<item>
		<title>Is it time for Microsoft to turn itself upside-down?</title>
		<description><![CDATA[TechCrunch wonders if it&#8217;s time for Microsoft to change its culture.  They have an interesting analysis:
The trouble, I feel, lies in the middle layer of the cake — as it does so often in real life (damn the jelly). The issue is that the best ideas often occur on the lowest levels, as much [...]]]></description>
		<link>http://blog.goldencomm.com/uncategorized/is-it-time-for-microsoft-to-turn-itself-upside-down/</link>
			</item>
	<item>
		<title>Online PR dos and don&#8217;ts</title>
		<description><![CDATA[Lindsay Robertson writes a Guide to Online Publicity for Dummies.  It&#8217;s full of great stuff for bloggers and PR people.
Here&#8217;s a fantastic tip:
A Monkey Can Send a Mass Email: Build Relationships and Understand What Your Real Job Is
A publicist should ask him or herself not “How can I get my news/content on a blog?” [...]]]></description>
		<link>http://blog.goldencomm.com/blogging/online-pr-dos-and-donts/</link>
			</item>
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		<title>Good blogging</title>
		<description><![CDATA[I talk a lot about good practices in blogging for your business.  A lot of times, I talk about how it&#8217;s done wrong.  But today, Jason and I were discussing one of our clients, All Star Tire.  The team behind All Star Tire&#8217;s blog does everything right.  
* They blog about [...]]]></description>
		<link>http://blog.goldencomm.com/blogging/good-blogging/</link>
			</item>
	<item>
		<title>Telling your story on your website</title>
		<description><![CDATA[37signals has another great post on writing for your website.  They do a great comparison between Samsonite&#8217;s About page which contains phrases like:
By identifying trends and interpreting travelers’ needs, Samsonite continues to infuse innovation and new ideas into travel, re-igniting the sophistication and experience of the past.
And Saddleback Leather&#8217;s The Saddleback Story which tells [...]]]></description>
		<link>http://blog.goldencomm.com/blogging/telling-your-story-on-your-website/</link>
			</item>
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		<title>How to Write News for your website</title>
		<description><![CDATA[Woorkup.com covers How To Write News for your Website.  It&#8217;s another great read for those who need a primer in creating web content.  The bit on Content is excellent:
Don’t waffle. Explain everything without using any more words than necessary. Fill the first paragraph with a succinct summary of the whole article, then expand [...]]]></description>
		<link>http://blog.goldencomm.com/blogging/how-to-write-news-for-your-website/</link>
			</item>
	<item>
		<title>Writing for the web</title>
		<description><![CDATA[Carsonified covers 10 Things to Consider When Writing For the Web.  It&#8217;s a great overview for anyone who considers their web content.  My favorite tip is this:
Avoid the use of ALL UPPER CASE in your copy as it takes 57% longer to read. Also avoid starting every word with a capital letter in [...]]]></description>
		<link>http://blog.goldencomm.com/blogging/writing-for-the-web/</link>
			</item>
	<item>
		<title>The Way Jason Fried Works</title>
		<description><![CDATA[Jason Fried of the immensely successful 37signals talks to Inc Magazine about his typical day.
I spend most of my day writing. I write everything on our website. Communicating clearly is my top priority. Web writing is terrible, and corporate sites are the worst. You don&#8217;t know what they do, who they are, or what they [...]]]></description>
		<link>http://blog.goldencomm.com/blogging/the-way-jason-fried-works/</link>
			</item>
	<item>
		<title>Google AgencyLand</title>
		<description><![CDATA[Golden Communications is pleased to be part of Google&#8217;s AgencyLand program. 

AgencyLand is a great tool for us as it provides the latest news and techniques in search engine optimization and search engine marketing &#8211; all valuable information we are able to leverage for our clients.
]]></description>
		<link>http://blog.goldencomm.com/analytics/google-agencyland/</link>
			</item>
	<item>
		<title>GoldenComm Visits Google Headquarters</title>
		<description><![CDATA[Yes, people really do work at Google – and, we love them (especially when they work for our clients).

Pictured above:  Ryan (GC), Audra Gussin (GC) and Beth Hardy (Google).
Beth heads up GoldenComm’s Account Team at Google.  Basically, our advocate and advisor.  We want to thank Beth, Chris and all our team members [...]]]></description>
		<link>http://blog.goldencomm.com/uncategorized/goldencomm-visits-google-headquarters/</link>
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